Hook & Eye has oozed effortless cool since it's inception.
Founded by Fi Pringle in 2008 and based on the beautiful Mornington Peninsula, H+E's limited edition collections are made exclusively from hand-painted and printed fabrics, buttery-soft leathers and locally sourced natural-fibres. Unique and versatile, Fiona's designs fuse the modern with nostalgic, in a practical, functional and flattering dress-up/dress-down style.
With each new collection building on it's last, Hook+Eye clothing, accessories and original art are made for everyday life. We see a cheeky nod to decades gone by with 70's styled prints and colour palettes merged with modern-day linens; desert inspired motifs weave their way through silk scarves and vintage fabrics stylishly up-cycled, revived and reimagined. Flattering shapes and clever fabrications keep Hook+Eye's devoted customer base inspired to express their individuality through the way they dress and the homes they style.